Redmond Financial Consulting & Brokerage Services - Catalog - Page 12
Market Analysis
Tools that may be utilized during a
Market or Location Analysis:
A Market Analysis overview map focusing on
the city of Milwaukee, Wisconsin
The Market Analysis evaluates
and compares cities and
villages in your target area(s).
We compare markets against
other markets while considering
demographic, socioeconomic,
and market variables. The goal is
to fully understand the financial
strengths and weaknesses of
those markets in relation to your
organization’s value position and
business model.
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Demographic Analysis Breakdown
• Population/household growth trends and future
projects
• Age and income profiles
• Tapestry socioeconomic segmentation: classification
of U.S. neighborhoods based on the socioeconomic
and demographic compositions.
(i.e. - Boomburbs, Urban Chic, Metro Renters,
Social Security Set, Golden Years)
• Home rental/ownership pecentages + vacancy
levels
• Net worth comparisons
• Economic stability (residential and commercial
growth)
• City evaluation: Change of traffic flow or counts due
to street widening or expansion. Where will the new
commercial/residential developments occur?
• Competitive Environment
• Number of Competitors/Overbanked
• Growth of Financial Market
Geocoding
• Where do your clients reside? Where are the
largest employers? What are the areas of high client
concentration and the penetration rates within the market
or location?
• How far are clients traveling for your product/service?
• Who are your competitors? Where are they located? How
are they performing? How do you compete against them?
What is the demand for your products/services?
• What’s the market share? What is the market capacity for
new competitor entrants?