Redmond Financial Consulting & Brokerage Services - Catalog - Page 10
Facility Deployment Studies Market, Location, Site
KEY OBJECTIVE: Are you out of space at your main office and need to relocate? Are you looking to find the
ideal site for a new branch? Where should you go?
Our first step is to understand your business model. We then will gain an understanding of the marketplace by breaking down
the market into smaller segments.
We start by focusing on an area on a macro-level and gradually slice it so it is analyzed to a micro-scale. This process of evaluation
is just one piece of the puzzle in helping our real estate experts focus on the best areas for facility optimization.
At each level of the market segementation process, we thoroughly research your
potential market areas by utilizing data and completing analyses in strategic financial
categories. The ultimate goal of this detailed process is to create a ‘short list’ of
site opportunities for your organization.
Redmond’s unique ‘variable weighted matrix’ methodology provides an efficient
and effective means to hone in on the best markets, locations, and sites for
your organization based on your specific business model. The goal is to identify
and purchase the optimal site which will yield the highest possible return on
investment.
Market Analysis
The Market Analysis encompasses geographic areas(cities, towns) of which the
majority of your clients reside.
We compare markets against other markets while considering demographic,
socioeconomic, market and financial variable propensities. The goal is to fully
understand the financial strengths and weaknesses of those markets in relation to
your organization’s value position and business model.
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Once the optimal Market has been identified, Redmond will begin the Location
Analysis process within that optimal Market.
A Market Analysis overview map focusing on the city
of Milwaukee, Wisconsin