Redmond Credit Union Design Build Prospectus - Catalog - Page 19
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DESIGN/BUILD PROSPECTUS
Branding
We start every branding project by asking our client to describe their bank
without using the words people, service and community.
Ultimately, your brand is not what you say about yourself, but the stories that
others tell about you. It’s the things people say and feel about you when you’re
not there.
Redmond has taken our
Corporate branding to a
new level with our new
branch prototype
Mary Kay Bates
Bank Midwest
Knowing a member’s emotional triggers is incredibly valuable to a branding
project and is accomplished through extensive quantitative research. We map
the touch points your business has and suggest additional opportunities and
enhancements. This is used to create an environment which supports relevant,
unique and compelling member experiences. Each one of our clients is unique;
therefore we use a customized approach to emphasize your Bank’s deep-rooted
history and tradition, while reflecting a progressive movement to the future.
After a member visits your branch, they leave with a memorable and rewarding
experience designed to foster your brand.
Not only do strong brands result in stronger member lifetime value performance,
but they decrease member acquisition costs. Members are more likely to
repeatedly purchase a product or service from a brand they like and trust.
Your Financial Design/Build Partner