The Financial Brand Insights - Fall 2022 Article - Flipbook - Page 7
determine the optimal branch deployment strategy
in any particular Trade Area. (Figure 3)
As the process continues, Redmond
determines which sites best meet your unique
business objectives. The site recommendations
are based on almost 50 years of experience and
advanced software tools along with Redmond’s
proprietary Variable Weighted Matrix. This matrix
is unique to every client based upon their specific
business model and growth objectives, allowing
many variables to be evaluated and ranked
to determine which Trade Areas and sites will
provide the highest return on investment.
Client Success
When we compare the performance of Redmond’s
clients to their peer groups, the story is very
telling. Redmond’s clients have improved their
ROA by up to 42% and their customer/member
growth is twice the rate of their peers. In addition,
Redmond’s clients on average capture a rate of
23% of their Market as opposed to their peers who
capture 13%.
Redmond has been asked why a design/build
firm would develop an analytical program that
goes to this level of detail. The answer is simple: It
helps our clients succeed.
Analyzing your branch network and/or finding
the optimal Trade Areas, Area of Influences, and
Sites to fuel growth is an issue faced by financial
institutions. You need a strategic, experienced
partner with the knowledge to help you make
data-driven decisions that not only meet your
strategic objectives but maximize profitability. ▪
About Redmond
The Redmond Company is a Design/Build Partner
for providing expert assistance in Prescriptive
Consumer Data Analytics, Market Analysis, Trade
Area Analysis, Branch Deployment Studies, Site
Identification and Acquisition, Brand Integration,
Architecture and Construction. Redmond’s awardwinning team can help increase the profitability
of your branches, improve employee productivity,
and enhance customer/member experiences. To
learn more, visit www.TheRedmondCo.com
THE FINANCIAL BRAND INSIGHTS
FALL 2022
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