The Financial Brand Insights - Fall 2022 Article - Flipbook - Page 6
• Based on our strategic business plan, growth
objectives and efficiency levels, what are the
future staffing and operational requirements of
any of our branches or main office?
• How large of a branch do I need and what type
of branch – microbranch, small footprint or a
full-service facility – will a particular Trade
Area support?
• What is the optimal way to position the branch
to maximize exposure to the community
and convenience for existing and potential
customers/members?
• How many branches can a Market support?
• How many branches should I have in a Market
and where should they be positioned?
• Does our current branch network maximize our
profitability? If not, should a branch be closed,
relocated or renovated?
• Are there underserved areas within the Market
that we should enter?
One of the first steps is to complete a thorough
examination and analysis of your customers/
members, specifically as to their characteristics,
product usage, behaviors and purchasing
patterns along with their overall profitability.
Once Redmond understands the demographic
and psychographic characteristics of your ideal
and most profitable customers/members today
and in the future, we use this information to
start evaluating your branch network and/or to
Figure 3
Finding which Tapestry Segments are most profitable
along with Market capture and Market potenital.
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THE FINANCIAL BRAND INSIGHTS
FALL 2022
